Monadnock Travel Council

The Monadnock Travel Council (MTC) collaborates with local Chambers of Commerce to strengthen communication and support tourism-related organizations throughout the region. They sought a fresh, modern logo that would visually represent the iconic Monadnock Mountain while also capturing the area’s vibrant, artistic spirit. My approach was to create a design that balanced modern simplicity with a sense of local identity, incorporating elements that reflect the natural beauty and creative energy of the region. The final logo serves as a welcoming and recognizable symbol for both visitors and the local community, reinforcing MTC’s mission to promote tourism and regional growth.

Rebrand

The final logo features an abstract representation of Monadnock Mountain, shaped like the letter 'M,' which also doubles as a painting palette—capturing both the natural beauty and artistic spirit of the region. The rebrand also included a simple website redesign that complements the outdoorsy feel and abstract style of the logo.

Assets